O melhor do #CannesLions – todos os vencedores de Grand Prix do festival em 2017

Com o fim de mais uma ediçao do Festival Internacional de Criatividade de Cannes, a indústria publicitária agora se inspira naqueles que foram considerados os melhores trabalhos do ano que passou. Os GPs sao a expressao máxima da excelência criativa, e por isso, como já é tradiçao, o Blue Bus reúne em um só lugar todos os Grand Prix concedidos no festival. Destaque para o vencedor entre todos os vencedores: ‘Fearless Girl’, criaçao da McCann de Nova Iorque para State Street Global Advisors, ganhou nada menos do que 4 GPs – nas categorias Glass, Outdoor, PR e Titanium –, além de 18 Leoes. Confira abaixo, na íntegra, a lista de todos os vencedores de Grand Prix este ano.


> CANNES LIONS

CREATIVE EFFECTIVENESS
‘Van Gogh’s Bedrooms: Let Yourself In‘
Art Institute of Chicago
Leo Burnett Chicago

CYBER
‘Aland Index/Baltic Sea Project‘
The Bank of Aland
RBK Communication

‘Meet Graham‘
Transport Accident Commission Victoria
Clemenger BBDO Melbourne

‘Did You Mean Mailchimp?‘
Mailchimp
Droga5

DESIGN
‘The Unusual Football Field‘
AP (Thailand) Public Company Limited
AP Thailand

DIGITAL CRAFT
‘Real-Time Virtual Reality Experience for Björk’s Notget‘
Björk
Analog

DIRECT
‘Google Home of the Whooper‘
Burger King
DAVID

FILM
‘We’re the Superhumans‘
Channel 4
Blink Productions

FILM CRAFT
‘The Blaze – Territory‘
The Blaze
Iconoclast

GLASS
‘Fearless Girl‘
State Street Global Advisors
McCann New York

GRAND PRIX FOR GOOD
‘The Refugee Nation‘
Amnesty International
Ogilvy New York

INTEGRATED
‘Boost Your Voice‘
Boost Mobile
180LA

MEDIA
‘Innovating Saving‘
Jet.com
R/GA

MOBILE
‘The Family Way‘
Recruit Lifestyle Co., Ltd.
Dentsu Y&R

OUTDOOR
‘Fearless Girl‘
State Street Global Advisors
McCann New York

PR
‘Fearless Girl‘
State Street Global Advisors
McCann New York

PRINT & PUBLISHING
‘Flame-Grilled Since 1954‘
Burger King
DAVID
‘Oregon‘
Print‘Pensylvannia‘
 Print ‘Aviano‘Print

PRODUCT DESIGN
‘Payphone Bank‘
Tigo-Une
Grey Colombia

PROMO & ACTIVATION
‘Boost Your Voice‘
Boost Mobile
180LA

RADIO
‘Double Down‘
KFC
Ogilvy & Mather Johannesburg

TITANIUM
‘Fearless Girl‘
State Street Global Advisors
McCann New York


> LIONS INNOVATION

CREATIVE DATA
‘Care Counts‘
Whirlpool
DigitasLBi

INNOVATION
‘The Humanium Metal Initiative‘
IM Swedish Development Partner
Akestam Holst


> LIONS HEALTH

GRAND PRIX FOR GOOD HEALTH
‘Immunity Charm‘
Ministry of Public Health, Islamic Republic of Afghnistan
McCann Health

HEALTH & WELNESS
‘Meet Graham‘
Transport Accident Commission Victoria
Clemenger BBDO Melbourne

PHARMA
Sem GP


> LIONS ENTERTAINMENT

ENTERTAINMENT
‘Beyond Money‘
Santander
MRM//McCann Spain

ENTERTAINMENT FOR MUSIC
‘Original is Never Finished‘
Adidas Originals
Johannes Leonardo

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